In April, Pharell announced his collaboration with Woolworths on the “AreYouWithUs?” campaign – a strong creative partnership aimed at uplifting education and environmental sustainability across South Africa. Williams took on the role of Style Director in a ground-breaking collaboration across a series of sustainability-focused projects.
‘Pharrell is a global icon for social cohesion, advancement through education and environmental awareness – these same values lie at the heart of our business and form the foundation on which this partnership is built. We hope Pharrell will help us make sustainability cool for the next generation of South Africans and help create a better future for our children, our country and our planet,” says Ian Moir, CEO of Woolworths South Africa.
Woolworths and Williams are set to host a private concert for WReward customers, and one singing group stands the chance of sharing the stage with the Happy singer. A cash prize of R100 000 is also on offer.
This is how you can still enter: put together a school singing group (it does not have to be an official choir) of between five and 20 learners, aged between 8 and 18. Film the group performing a song of their choice song, and then load it onto YouTube. Send your full entry (along with all their details) to singwithus@woolworths.co.za. Entries close on the 31 July 2015. Schools must please view the full competition rules online at www.woolworths.co.za/areyouwithus (under the Sing With Us section).
Good luck!
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