Rihanna Named Creative Director Of Puma

Rihanna has been named Creative Director of PUMA, overseeing the direction of the womenswear line, and will join famous sportsmen including Usain Bolt and Mario Balotelli as a brand ambassador.



Having signed a "multi-year partnership" with the company Rihanna will take a hands on approach , working on Puma's fitness and training collections across apparel as well as shoes.



Rihanna will work with Puma to design and customise classic Puma styles as well as create new styles to add to the Puma portfolio.



Puma which is owned by Kering is currently undergoing a makeover to help it compete with the big two sports brands - Nike and Adidas in terms of sales and brand reach. It is far from Rihanns's first foray into fashion, with successful labels including: River Island; Giorgio Armani; Balmain, Gucci and MAC, already on her CV. We look forward to seeing what will be produced from her input.


In this picture: Rihanna poses as the Face of Balmain


In this picture: Rihanna at River Island collection launch 10/09/13

She did it again!! Congratulations Riri!!